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April 2022 Price Increase

WE HAVE UNFORTUNATELY HAD TO INCREASE NATURAW PRODUCT PRICES DUE TO THE WELL DOCUMENTED INFLATIONARY PRESSURE ACROSS ALL SECTORS OF THE UK ECONOMY THAT ARE AFFECTING OUR BUSINESS AND ALL OF YOU AS CONSUMERS TOO.

WE APPRECIATE THAT THINGS ARE TOUGH FOR EVERYONE AT THE MOMENT, BUT THE CONTINUING RAMIFICATIONS OF BREXIT AND A RANGE OF OTHER FACTORS MEAN THE CONSUMER PRICE INDEX IS EXPECTED TO BE 7.4% FOR 2022 (ITS HIGHEST LEVEL SINCE 1992). WE SIMPLY CANNOT JUST ABSORB THE INCREASED COSTS WHICH INCLUDE RAW INGREDIENTS (ESPECIALLY LAMB AS WE ONLY USE BRITISH & PRE STUNNED THIS IS PARTICULARLY LARGE), WITH HUGE HIKES IN ENERGY COSTS ALONG WITH TRANSPORT, CARDBOARD, FUEL, AND AS A LIVING WAGE FOUNDATION MEMBER – STAFF COSTS TOO.

WHAT WE CAN DO, AS A RESPONSIBLE BUSINESS IS MINIMISE THE IMPACT THIS HAS ON YOU AND YOUR DOGS; WE WILL THEREFORE INCREASE PRICING ON A PRODUCT BY PRODUCT BASIS IN-LINE WITH THIS FIGURE, SOME AS LITTLE AS 10P PER PACK – BUT AN AVERAGE OF 7% RISE (EXC. LAMB PRODUCTS).

THIS WILL BE EFFECTIVE ON ALL PURCHASES FROM FRIDAY 8TH APRIL.

existing subscriptions will be updated to reflect the new pricing, subscribers will be notified separately of this.

Despite this we believe that taking into account the quality of our ingredients, our packaging and our ethical business practises, our products continue to be exceptional value for money in the current marketplace.

All the best x