Our ingredients & ethics
Dogs are designed to eat fresh, natural, raw food. No nasty processed stuff or unnecessary filler ingredients. We’re a fresh, modern and incredibly passionate group of humans inspired by our own dogs to create the best raw food we could possibly put in their bellies. Made with no compromises, just high welfare meat from british farms, packed in completely compostable packaging with a huge dollop of love.
We’re passionate about responsibly sourcing the best quality ingredients for our raw food whilst minimising our footprint on the planet. These days it’s fashionable for every company to band around words like responsible, ethical and sustainable, but we can back it up with strict policies of standards and ethics that are independently verified and awarded.
Read about our ingredient sourcing more below…
from yorkshire with love
We’ve developed relationships with local farmers, gamekeepers and butchers to ensure the highest levels of animal welfare and astonishingly low food miles. Lamb, Beef, Turkey, Duck are all sourced from our doorstep in glorious North Yorkshire!
Good ingredients, well made
Our core minces are created to the ratios of prey model raw. Not sure what that means? Its basically the make up of a dogs natural diet in the wild where they would be catching their own food (eg a whole rabbit, chicken). This works out as approximately 80% meat 10% bone 10% offal (liver, kidney, spleen etc).
When raw feeding, it is imperative to feed a diet with the correct ratios, not too much bone or offal in particular. We make our minces in small batches, which ensures the accuracy is exactly what it should be.
all good stuff, no filler
Unfortunately at present most raw food on the market will not have percentages of each ingredient – or even the cut of meat – clearly listed. Many will simply state the meat type, eg. ‘Ingredients: Beef’ Beef what? Meat chunks? Heart? Lung? Skin? Bone? We are proud to be different and want to shout about the quality of what goes in to our products from the rooftops!
We never include any lung in any of our products, although this is an extremely cheap ingredient it really has little nutritional value. Tripe and heart are also used in strict moderation, these cuts are nutritious in small proportions, but do not make up a large part of an animal so we don’t use in every mince and where we do it’s to a maximum of 35% and clearly labelled as such.