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B-Corp Announcement

We are immensely proud to announce Naturaw are the first and only raw pet food company in the entire world to be awarded the prestigious B Corp certification.

This is a huge accolade that has been years in the making. It means every aspect of our business is rigorously audited to meet the highest standards of social and environmental performance, transparency and accountability.

B-Corp is known worldwide as being the creme de la creme of credentials. Since they launched in 2006 more than 200,000 businesses have completed the impact assessment, but only 5,000 have been successfully certified to this date. The average score for non B-Corps is 50.9 and 80 is required to certify, so we are thrilled to be awarded a score of 92.1 – further demonstrating the lengths we have gone to in every aspect of the business. 

From the British suppliers of our ingredients and the welfare standards they maintain, to the sourcing and manufacture of our industry leading plastic free packaging. The way we treat our staff, our customers and our community. The B-Corp assessment pores over everything meticulously to make sure everything is exactly as we claim. 

With the greenwashing and hollow marketing speak that is all too common today it can be difficult to work out the good from the bad. B-Corp means we don’t need to blind you with jargon and buzz words to justify or excuse less-than-ideal business practices, because we don’t have them! We don’t just use emotive words like ‘ethical’ and ‘sustainable’ without proper substantiation. We don’t have policies we dip in and out of hoping you won’t notice. We stick to them, all day every day, not just when it suits. 

Becoming a B-Corp isn’t something that can be simply bought or signed up for, you have to earn it. Such is the depth of the audit process it has taken over 18 months to get to this point. Gaining this certification is not just a one time thing, we have to constantly work on improving ourselves and go through reassessments to retain our certification. The process provides us with a clear roadmap for improvement around positive sustainable and social practices that we can implement to continually strive to be better. 

Ultimately certification means our purpose is to use Naturaw as a force for good to affect positive change in the world and put our planet and our people before profit. It means we are different, we are innovative and we continue to raise the bar for raw dog food. It means you can trust us. We are a business driven by our principles first and foremost, whatever it takes, because we passionately believe it is the right thing to do.

Thank you to all our customers for being part of our our journey so far. 

The Rawvolution has only just begun.

 

Ps. Look out for the logo appearing on our packaging soon!

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April 2022 Price Increase

WE HAVE UNFORTUNATELY HAD TO INCREASE NATURAW PRODUCT PRICES DUE TO THE WELL DOCUMENTED INFLATIONARY PRESSURE ACROSS ALL SECTORS OF THE UK ECONOMY THAT ARE AFFECTING OUR BUSINESS AND ALL OF YOU AS CONSUMERS TOO.

WE APPRECIATE THAT THINGS ARE TOUGH FOR EVERYONE AT THE MOMENT, BUT THE CONTINUING RAMIFICATIONS OF BREXIT AND A RANGE OF OTHER FACTORS MEAN THE CONSUMER PRICE INDEX IS EXPECTED TO BE 7.4% FOR 2022 (ITS HIGHEST LEVEL SINCE 1992). WE SIMPLY CANNOT JUST ABSORB THE INCREASED COSTS WHICH INCLUDE RAW INGREDIENTS (ESPECIALLY LAMB AS WE ONLY USE BRITISH & PRE STUNNED THIS IS PARTICULARLY LARGE), WITH HUGE HIKES IN ENERGY COSTS ALONG WITH TRANSPORT, CARDBOARD, FUEL, AND AS A LIVING WAGE FOUNDATION MEMBER – STAFF COSTS TOO.

WHAT WE CAN DO, AS A RESPONSIBLE BUSINESS IS MINIMISE THE IMPACT THIS HAS ON YOU AND YOUR DOGS; WE WILL THEREFORE INCREASE PRICING ON A PRODUCT BY PRODUCT BASIS IN-LINE WITH THIS FIGURE, SOME AS LITTLE AS 10P PER PACK – BUT AN AVERAGE OF 7% RISE (EXC. LAMB PRODUCTS).

THIS WILL BE EFFECTIVE ON ALL PURCHASES FROM FRIDAY 8TH APRIL.

existing subscriptions will be updated to reflect the new pricing, subscribers will be notified separately of this.

Despite this we believe that taking into account the quality of our ingredients, our packaging and our ethical business practises, our products continue to be exceptional value for money in the current marketplace.

All the best x

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New Improved packaging, same old amazing food

IT’S THE BIGGEST UPGRADE TO OUR PRODUCT AND THE MOST SUBSTANTIAL CHANGE AND IMPROVEMENT TO NATURAW SINCE WE LAUNCHED OUR OWN BRAND OF FOOD 4 YEARS AGO, WE HAVE COMPLETELY CHANGED OUR PACKAGING AFTER A HUGE AMOUNT OF DEVELOPMENT AND A LARGE INVESTMENT IN EQUIPMENT.  

WE KNOW WHAT YOU’RE THINKING, AND DON’T PANIC – AS YOU WOULD EXPECT FROM US IT IS OF COURSE STILL 100% PLASTIC FREE!

ASIDE FROM A BOLD NEW DESIGN AND MESSAGING THAT BETTER REPRESENTS WHAT MAKES US SO SPECIAL AND UNIQUE, THE NEW PACKAGING COMES WITH A SUBSTANTIAL AMOUNT OF IMPROVEMENTS OVER THE PREVIOUS ITERATION THAT HAS SERVED US WELL FOR 4 YEARS:

NO MORE STICKING POINT

THE CONTENTS WILL SLIDE OUT THE NEW TRAYS CLEANLY THANKS TO AN INCREDIBLY CLEVER COMPOSTABLE LINING ON THE INSIDE (PRODUCTS also HAVE AN ADDITIONAL PAPER LINER ON THE BASE TO IMPROVE THIS EVEN FURTHER).

MADE IN THE UK

ANOTHER HUGe improvement, OUR NEW TRAYS ARE MADE IN THE UK (no far east shipping miles) FROM PULP PRODUCED FROM SCANDINAVIAN FORESTS THAT ARE CERTIFIED CARBON POSITIVE (THIS MEANS 3 TREES are planted for every 1 CUT DOWN!)

AIR TIGHT, FILM LID MADE FROM PLANTS

IT LOOKS LIKE PLASTIC BUT OF COURSE IT ISN’T, In 2021 SINGLE USE PLASTIC should no longer be commonplace AND WE ARE PROUD TO CONTINUE TO LEAD THE CHARGE HERE. OUR air tight, leak proof lIDS ARE A SUPER CLEVER MIX OF CELLULOSE, CASSAVA and corn.

ALL CERTIFIED HOME COMPOSTABLE

YEP IT’S NOW OFFICIAL, EVERY ELEMENT OF OUR NEW PACKAGING IS CERTIFIED HOME COMPOSTABLE – THE TRAY, THE FILM, THE SLEEVE. THE CARDBOARD SLEEVES ARE STILL PRINTED ON FSC CERTIFIED CARD IN VEGETABLE BASED INKS, AND UNLIKE OTHERS THERE IS NO FOIL OR PLASTIC LAMINATE USED THAT LOOKS SNAZZY BUT RENDERS THE WHOLE LOT UN-COMPOSTABLE.

CHANGES ON THE OUTSIDE ONLY

All our ingredients are still ethically sourced from the same british farms, and are made in the EXACT same way IN THE EXACT SAME YORKSHIRE KITCHEN. due to our new packing process It may look a little more compressed in the tray, but simply run a fork through it and hey presto!

We’re not done there…

Want more exciting news? Two new products have launched today, Fish & Chick and Duck & Beef.  Our festive product launches next week along with new seasons Venison!

Thanks for your patience whilst we made this switch over, it was a monumental effort logistically.

There is even more news coming soon. We hope you love our new packaging as much as we do, take care for now.

Naturaw News

New Website Launch

We are thrilled to say that after lots of hard work behind the scenes the new Naturaw website is now live (But you probably knew that as you are already on it!) Fresh, simple, clean, bold, modern & innovative, the new site design better represents our continued evolution as a business and the ethos of us and our food. We are passionate, different, and proud of it.

When we launched our previous website several years ago it was cutting edge (and had a significant effect on other manufacturers websites), however as the years have passed it was starting to creak under the weight of everything.

So this is what the future looks like. It’s not just a visual improvement, there are so many new features for our customers we don’t quite know where to start.

Subscriptions – This is the big one, you can now subscribe to our taster boxes! A request we get all the time. Choose your size and then if you want it every week, every 6 weeks or somewhere in between. Head over to the subscriptions page for full info.

ps. there’s free treats with every delivery when you subscribe!

Live delivery date – Another ace feature is that you can now see the next delivery date on every product as you shop, and confirmed at checkout when you order so you know exactly when your food is arriving. Thanks to the hard work of our warehouse team we have recently been able to promise next day delivery on all orders placed before 12 noon, this continues onto this site but with more visibility. Saturday deliveries – Another popular request over the years and we can now offer this service (via DPD) for an extra charge of just £2. Options and dates are again displayed at checkout.

Advice & Info – We’ve overhauled all of our content and added loads of new stuff. So whether you want more info on us, our products, our ingredients, our packaging etc then it’s all right there at your fingertips. There’s also a whole heap of info on raw feeding in general.

Feeding Calculator – Another neat new feature, over on the feeding guidelines page (and the feeding guidelines tab on each product) you can pop your pups weight in and it’ll tell you how much you need to feed by day/week/month.

It’s super quick – you’ll find it significantly quicker to place your order on the new site. There are new usability features like an improved menu structure, add to basket on the category pages and large, bold images & text focussed on our new packaging designs so you can see what you want quickly. There’s also a whole new technical infrastructure at our end, we won’t get into the geeky details but it means it’s blazing fast and always available.

Mobile first – more of you now place your Naturaw order on your mobile phone than any other platform, which is why we designed the new site mobile first, scaling up to desktop rather than the other (traditional) way around.

Phew, there’s more too but we’ll let you explore yourselves.

We’re off for a lie down